Discover the story of the Gravity
"Life is beautiful because of love.
A dream is like a tiny flame,
To let it burn or go out, it all depends on you.
I was born ordinary, but I am striving
to try, to do
what I love.
The dream is the second bloom of life."
We got to discover the story of Gravity, a brand selling hand-made bracelets and necklaces. The story behind this newly set-up would be interesting and we’d like to share it with you.
We’ve talked to the owner of the Gravity and here what it is.
Tell us about your company; what is The Gravity all about?
The Gravity is an online store which is selling fashion accessories, and we mainly focus on natural gemstones accessories. I founded it in 2018 and we strive to make it the No.1 best natural gemstone jewelry out there.
And how did it all start? What inspired you to go into this line of business?
I gave birth to my baby in 2015. To better take care of her, I decided to be a stay-at-home mom. I was living a very ordinary life before and I worked Monday to Friday, 9 to 5. It all started from the period I stayed at home, I grew the interest of craftsmanship, and started to design some small hand-made bracelets during the spare time. I really enjoyed the moment of designing and making them real. I gradually started to share them on the social media, like FB, and I was so surprised and delighted to see my work was liked by so many people! So after that, I had my brand - The Gravity.
Tell us about your products; how are they different from others in the market?
We are selling all hand-made bracelets, necklaces and rings, all of which have their specific meanings. I can confidently to say that all of our natural gemstone jewelry are of the best quality, which has the original design and the affordable price. We truly focus on the quality and “unique”.
And I hope our customers to be noted that since the gemstones we use are natural gemstones, so each gemstone has its unique pattern. Natural gemstone is nature’s creation and nature is rarely perfect, so it may have black spots, minor scratches on our products, these are not considered as defects.
What challenges did you face? How did you handle them?
Good design and long-term employees.
It’s easy to find an engineer rather than a good designer that willing to work longer in this area. I have passion for gemstone accessories and I’ve devoted myself into this industry, while my workers, some of them just don’t see it as a long job career.
What role do you think packaging plays in your business?
When it came to packaging, I knew I needed something that was delicate-looking, but also very sturdy, enough for transportation. I wanted the appearance to be connected to my gemstone accessories. Quality, dainty and gorgeous. We use custom packaging from Harryprint for almost all of our products and we are quite satisfied with the result.